ST. GEORGE – Dick’s Sporting Goods invites the community to celebrate the grand opening of its St. George store at Red Rock Commons on Friday.
Dick’s Sporting Goods, located at Red Rock Commons, 15 S. River Road in St. George, opens its doors on Wednesday, March 6, so the public may have a preview of what it has to offer the sports enthusiast. However, the main event, the three-day grand opening celebration, does not occur until Friday, March 9. A ribbon-cutting ceremony will take place at 8 a.m., and a variety of give-a-ways, special offers, and festivities will ensue.
Special guest Larry Johnson, former UNLV and NBA star, will also be on site from 1 p.m. to 3 p.m. on Saturday, March 10.*
“We want everyone in the community to come and join us for the grand opening,” said Augie Pineyrua, a senior community marketing manager for Dick’s Sporting Good. Pineyrua oversees marketing operations in Arizona, Nevada and Utah, and came to St. George for the opening of the company’s newest store in the in region
A full schedule of the three days’ events can be found on the Dick’s Sporting Goods St. George website.
Aside from the give-a-ways and the chance to meet a star of the NBA, Pineyrua said Dick’s Sporting Goods will have a lasting impact in the community beyond the three-day celebration.
“We’ll be very active in the community,” Pineyrua said, speaking of Dick’s Sporting Goods’ Community Youth Sports Program.
In a statement from Dick’s Sporting Goods, the company described itself as “proud to be an active member of the communities they serve through the efforts of community marketing and youth sports programs.”
Dick Stack, the company’s founder, believed sports taught children the fundamentals of teamwork, work ethic, and good sportsmanship. Today Dick’s Sporting Goods sponsors youth sports programs wherever it can.
“We take it very seriously,” Pineyrua said.
He added that representatives of Dick’s Sporting Goods had spent the last month talking with several local sport organizations about the sponsorship program.
“We support as many programs as we can, we help where we can.” he said.
Select organizations – typically youth and team-oriented ones – are then analyzed according to their specific needs. Donations are then made based upon those needs.
Pineyrua said some of the organizations contacted by Dick’s Sporting Goods included area high schools, Dixie State College, the local Little League, youth soccer teams, and others.
This year, Dick’s Sporting Goods’ outreach program is projected to equip over a million youth athletes nationwide.
More information on the youth sports outreach program can be found on the store’s sponsorship and donation webpage.
Dick’s Sporting Goods was founded in 1948 by Dick Stack. It remained a relatively small company until the 1980s, when Edward Stack, the founder’s son, took the helm and grew the company into one of the nation’s largest sports retailers.
Today, Dick’s Sporting Goods includes over 480 stores. The St. George store is the company’s third store in Utah, and 482nd store overall.
Each store also employes between 40 and 50 people, Pineyrua said.
As for the stores themselves, Pineyrua called them “unique” in their arrangement, as each department is set up as a “shop within a shop.”
Departments to be found at Dick’s Sporting Goods include:
- Team Sports – traditional team sports equipment will be found here.
- The Lodge – goods for the outdoor enthusiast. This department includes hunting and firearms, camping, climbing and hiking, boating, winter sports, etc.
- Bikes and Fitness – bicycles, exercise equipment and related items.
- Golf Pro Shop – Pineyrua said there would be a pro-golfer on staff to aid customers once the store opens.
- Footwear – shows for every sports occasion, be it football, soccer, or hiking.
- Sports apparel – popular and private brands will be available. Brand-loyalists will be happy with the selection, Pineyrua said.
Pineyrua added each store is also “regionally relevant.” A question of “What does this specific area like to do?” is asked as pertaining to sports and outdoor activities. Once the answer is determined, the store is specially tailored to meet area needs.
And just what type of service can customers expect at Dick’s Sporting Goods?
“We like to offer excellent customer service,” Pineyrua said. “Customer service is very, very important. We know we carry great product, and will do whatever it takes to help the customer.”
Additional information on Dick’s Sporting Goods and the grand opening celebration starting Friday, March 9, can be found on the company’s website.
* Times and appearances are subject to change without notice. See store for details.
Copyright 2012 St. George News